Frequently Asked Questions.

This is a list of the most common questions I get asked with regards to SEO and Online Marketing.


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What is SEO?

SEO is a series of technical marketing techniques used to improve a web site's rankings in search engines like Google. Identifying good keywords, developing quality links, code validation and content markup are central to SEO.

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How is SEO different from SEM?

SEM or Search Engine Marketing encompasses all aspects of search marketing including PPC, SEO, affiliate programs, social media campaigns, etc.

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I already do PPC, do I need to do SEO? What's the difference?

My clients with the proper analytics in place have found that organic search (SEO) leads to many more sales than paid online advertising. Some find that SEO visits convert to sales more than ten times better than PPC.

A well configured PPC or Pay-Per-Click advertising campaign is active instantly but can cost a crapload. PPC is also vulnerable to click fraud, a very nasty and costly trick your competitors can use to undermine your PPC efforts. Additionally, PPC's efforts disappear the second you stop paying. PPC has no effect on your page's ranking in search engines.

SEO on the other hand is slower to start, taking from one to three months to get into high gear. But the rest is all good news. With SEO you're impervious to competitors' attacks and SEO effects are long lasting, allowing you to conquer new sets of terms regularly as your past efforts continue to succeed.

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What is black hat SEO? (And what's white hat SEO?!)

White hat describes SEO that uses safe, best practices recommended by the search engines. Black hat techniques are specifically frowned upon by the search engines. So what? If Google finds out you're using black hat SEO, they'll punish you. How? They can punt your site to the bottom of the results or remove your site from their directory altogether.

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How do you find the best keywords for my business?

First i'll ask you to describe your business and market, and ask you to provide a few suggested seed keywords. Then i'll massage this data and feed it to my database tools. From this i'll get hundreds of related search terms along with information about how many people are searching for them and how many other web sites are competing with you for the traffic. I'll whittle the results down to a few valuable key phrases tailored to your goals and budget. Identifying keywords is the most interactive client/consultant phase. After a few rounds of calls or emails, i'm ready to take the reigns and not bug you as much!

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Why do I have to sign a mutual non-disclosure agreement?

I won't disclose any of your information to other parties without your permission and I expect the same from my clients. Signing a NDA is a simple way to make sure that's understood. My NDA can end two years after our last business interaction if required.

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Do we have to sign a contract to enter into a business relationship

No. I only sign contracts if it's what you want. I typically bill every month. Some clients are billed hourly, some hire me on monthly retainer. The only things binding us together in a business relationship are the results we deliver each month. If you ever want to sever our relationship, all you have to do is notify me. I';; cease work immediately and send your final invoice. I agree to as much via email, which is just as good as a signed contract, legally speaking.

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