IT’S NOT JUST RANKS, IT’S ABOUT ROI
I optimise websites laying the cornerstones of Branding, User Engagement, Customer Retention, & of course, Search Dominance. The focus is on reaching out to the specific Target Audience on which you are banking your Customer Base.
Get Improved Conversions, for better returns
PRIOR TO SEO
Research: Market Insights, as well as Consumer Insights are performed – the former to discover the untouched niches of digital marketing & the latter to study consumer behaviour. Both the interpretations are then applied to generate marketing plans for business growth.
Plan: The Research Insights are decoded & studied so that their correspondence with the business & branding goals can be explored. A logical & doable plan is set, which covers building Brand Awareness & Perception, enhancing Brand Experience, improving User Engagement, & leading User Behaviour towards Customer Conversion.
Execution: Well-strategised digital marketing programs are undertaken for Corporate Brand Management, Online Communications & to strengthen a business’s position within the web ecosystem.
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THE BASIC OPTIMISATION PROCESS
Project Received: Client requirements are studied, website login access is obtained, & initial SEO Audit is carried out to evaluate the health of the given website. The process of evaluation is manual as well as software-based. SEO Audit reveals the website’s cordiality with & visibility to search engines. Accordingly, recommendations are sent to fix or improve its current status, & SEO actions are prioritised.
Content Development: SEO-oriented content requirements are put forward & developed, if permitted. The strategies cover extensive Keyword Research & Optimisation, Content Organisation on the website, & promotion via web pages, blog posts, articles, infographics, slideshows, press releases, & directories.
On-Page SEO: Actionable strategies are carried out to make the website comply with major search engines, primarily Google. This includes the addition & modification of various On-Page attributes – title tags, URLs, sitemap, robots, Keyword placement, & the like.
Off-Page SEO: Logical techniques are applied outside the boundary of webpages to improve the position (rank) of a website on Search Engine Results Pages (SERPs). These include link building, bookmarking, & social media activities.
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Well, that’s not the end of it. There’s more. Post off-page actions are taken forward including the individual page audits so that they remain relevant & long-standing. User Engagement is continuously improved via regular blog posts, articles, & QA models. & finally, when the website receives a rank, it is maintained in accordance with the dynamic search engine algorithms & the ever-changing competition landscape of the business.
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